Research-based Development and Investment Strategy
All markets in an emerging economy, whether financial, commodity or real estate, are both dynamic and volatile - yet offer countless opportunities to vigilant companies. In order to keep track of current developments in the marketplace in both Turkey and neighboring countries, Yapı Kredi Koray has developed advanced tools to monitor and evaluate prospective business opportunities in a timely manner. Using a specialized research team and advanced IT tools, the Company has developed the largest real estate database in the country. To date, this vast database has enabled Yapı Kredi Koray to examine over 1,000 potential projects comprehensively and officially submit proposals to approximately 30, six of which have been materialized.

Project Planning and Development Know-how
Since its establishment, Yapı Kredi Koray has progressed rapidly and dynamically and created highly specialized skills for today’s market. The Company has cultivated vast experience in planning and developing large-scale real estate projects. On its way to becoming the region’s best known real estate developer, Yapı Kredi Koray plans to employ its extensive know-how as well as its shareholder Koray Yapı’s vast experience in large-scale projects to undertake ground-breaking endeavors not only in Turkey, but also in the international arena.

Creation of Unique Projects
The Istanbul Istanbul, Narmanlı Han and Riva Projects brought new dimensions to the business of real estate in Turkey. Each a pioneering and unique example in their category, Yapı Kredi Koray’s projects will continue to shape and lead the way in the real estate development markets.

Transparency
Strictly adhering to principles of corporate governance, Yapı Kredi Koray conducts all of its business transactions in a transparent manner. The Company is admired by the business and investment community in Turkey and abroad for its compliance to rules of transparency. Several investment bankers have reported that Yapı Kredi Koray is among the pioneering publicly traded companies in Turkey - abiding fully with internationally acknowledged principles of corporate governance.

Customer Relations Management Experience
Supported by a specialized team and a strong technological infrastructure, Yapı Kredi Koray successfully implements principles of Customer Relations Management (CRM) to create added value for its clients. Yapı Kredi Koray was the first company to initiate the CRM principles in the real estate investment and development business in Turkey. Owing to its successful implementation of these principles, Yapı Kredi Koray has earned the CRM Institute Award, regarded by most as the equivalent to receiving the Academy Award, with all sectors combined. CRM techniques create customer satisfaction, but also enable the Company to get significant feedback from the customers and thus improve efficiency and functionality.

Use of Contemporary Information Systems
Aiming to create vast numbers of satisfied property owners and establish brand loyalty among clientele, Yapı Kredi Koray has developed administrative and technical infrastructure systems geared to the future. The ERP package developed by SAP, one of the world’s most successful software houses, has given the Company a contemporary information-driven management structure. Providing instant access to critical information and incorporating sophisticated reporting and project evaluation tools, the ERP package has become an indispensable management tool for Yapı Kredi Koray.

Dynamic Organizational Structure
The essence of Yapı Kredi Koray’s success in its line of business depends largely on efficient management, composed of a highly motivated, experienced professional staff. The Company has a "matrix" organizational structure; job descriptions are well defined and individual performance is evaluated within the framework of the "360 degrees" approach. The management team at Yapı Kredi Koray is composed of a small group of closely-knit, dynamic and goal-oriented executives. Competence in mobilizing international sources and access to the world’s best architects and consultants comprise an important asset for Yapı Kredi Koray.